What does retail in the metaverse look like? These things have been around for a while and I think today it’s simply a new way of thinking and talking about these ideas ,” added Crawford. And even augmented reality, like Pokemon Go for example, one of the first AR games came out in 2016. Virtual reality started in the late ’80s. “Here we are nearly 20 years later and we’re having this big conversation about the metaverse. In fact, it did exactly what the term metaverse is promising now. Developed by Philip Rosedale, it promised people the option for a different life away from the reality of their own physical world.
In 2003, the original metaverse was born, Second Life. “When you say ‘the metaverse,’ it kind of leads you to think that there’s one place, but it’s not,” commented Crawford. So it’s almost like it’s up to users and creators to define what it is in the moment,” Richmond added. There’s also this sort of Web3 phenomenon, the idea that the internet will become more heterogeneous and decentralized. These places are where people will come together and interact with each other for the purpose of socializing. “They’re almost like the future of social media. Experiences might include video games, podcasts, crypto communities, VR, avatars and more. In simplest terms, Richmond believes the metaverse is more of an idea than a reality that encompasses immersive virtual experiences.
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We recently spoke with two experts when it comes to creativity, innovation and the retail space, Liz Crawford, VP Planning at TPN and David Richmond, Senior Strategist at TPN ( TPN is the creative commerce agency and is part of the Omnicom Commerce Group ) to understand more of this new world, about how retail in the metaverse might look, plus how voice technology can make an impact.
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Still, many aren’t entirely sure what it is or how to utilize it best. In the fall of 2021, Mark Zuckerberg announced changing his company to Meta and the term metaverse has become a buzzword every company wants to be a part of even though the metaverse has been around for years.
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